The Armin Strom Porsche for the 2015 Gumball Rally

Armin Strom And The Gumball 3000 Rally

Armin Strom has announced that it is the official watch partner of the transcontinental, pop-culture Gumball 3000 rally and has created three watches for its new Gumball 3000 collection: the Manual Gumball 3000, the Double Barrel Gumball 3000, and the Tourbillon Gumball 3000.

Jaeger-LeCoultre Reverso Grande Complication à Triptyque

The Twelve Watch Days Of Christmas

You may be familiar with the old Christmas diddy “The Twelve Days Of Christmas.” Let me sing you the final verse of this song, including what my true love gave to me on the twelfth and final day, in horological terms…

Marussia F1 driver Max Chilton at the 2014 Hockenheim Grand Prix

Formula 1 At Hockenheim With Armin Strom, Max Chilton And The Marussia Team

It was the Friday morning training session before the 2014 Hockenheim Formula 1 Grand Prix race and we were on our way to watch from a most privileged position: the box. Or, as it’s called by the Anglo-Italo Marussia F1 team, “the garage.” Armin Strom has been sponsoring the Marussia team for three years and had invited me for a look behind the scenes.