Longines Conquest Classic Moonphase in a nest of tennis balls

Heartbeat: Longines Conquest Classic Moonphase And Arnaud Clément At Roland Garros 2015

Every year since 2008, Longines has staged an exhibition match during Roland Garros featuring current and former professional tennis greats to play with the finalists of the Future Aces tournament. This year, the thirteen-year-old finalists, Xiaofei Wang and Jack Pinnington-Jones, had the pleasure of playing with French Davis Cup captain Arnaud Clément and 2007 Wimbledon doubles champion Michaël Llodra in an entertaining matchup of fake grunts and tricky hot dog shots.

Longines “Ambassador of Elegance” Kate Winslet

Celebrity Ambassadors: Good Marketing Or Terrible Waste?

A few weeks ago, I had the very enjoyable experience of attending a day hosted by Audemars Piguet and the Watch Enthusiasts of New York (WENY) filled with watches, watchmaking, and lively conversation. In the evening, we were treated to something that for me was quite unusual but that in the world of luxury goods marketing is commonplace: an interaction with one of the brand’s ambassadors, in this case Sir Nick Faldo. Read on to learn what is it that leads watch brands to engage celebrities.

Richard Mille RM027-02 RN in its natural habitat: on Rafael Nadal's wrist

Richard Mille RM 27-02 For Rafael Nadal: The Quintessential Sports Tourbillon

The quintessential sports tourbillon, the Richard Mille RM 027 RN, officially debuted at the 2010 French Open on the wrist of that year’s champion, Rafael Nadal. It was specifically created to stand up to the punishment of the tennis court. Now Richard Mille introduces the RM 27-02, which is even more high-tech, mechanically resistant, and expensive than the first edition. Read on to find out why.

Artemis Racing in action

Ulysse Nardin’s First Sponsorship: Artemis Racing, Iain Percy, And The America’s Cup

Ulysse Nardin founded his company on the precision required for marine chronometers. So supporting a challenger for the 35th America’s Cup as its official partner more than makes sense, and supporting Artemis Racing makes the most sense of all.

Richard Mille RM-07-01 (photo courtesy Alice Keehn)

Richard Mille And Diana Luna: Feminine Power And The RM 007

Follow us on a day spent with professional golfer and Richard Mille ambassador Diana Luna at the Ladies Lacoste Open de France. The picturesquely-situated Chantaco Golf Club near Biarritz, France, set the sunny scene for golf, watches, and champagne: the perfect environment for Richard Mille timepieces such as the RM 007, the brand-new RM 07-01 and the RM 016.

Sports Pre-Selected Watches: Round Table Discussion Of The Grand Prix d’Horlogerie de Genève 2014

The Sports watch category has always been one of the most hotly contested prizes because these are the watches that many people actually wear. Our pre-selected contenders in the Sports category this year are: the Bell & Ross BR126 Vintage Sport Heritage GMT Flyback, Blancpain’s Fifty Fathoms Bathyscaphe Chronographe Flyback, the Aerofusion Chronograph Pelé by Hublot, Tissot’s T-Touch Expert Solar, the Tudor Heritage Ranger, and the El Primero Lightweight by Zenith.

The 2014 Atlanta Lamborghini Blancpain Super Trofeo

Off To The Super Trofeo Races With Blancpain And Automobili Lamborghini

Joshua Munchow had the good fortune to accompany Blancpain to the final race of the 2014 Lamborghini Blancpain Super Trofeo USA racing series at Road Atlanta. Follow him on his heart-pounding ride through the Super Trofeo Village, the Lamborghini race paddock and – naturally – on a hot lap around the track in a 2014 Aventador with one of the drivers as he test-drove L-Evolution-R Chronograph Flyback Rattrapante Grande Date in carbon fiber and red gold.

JEANRICHARD Aeroscope limited edition

Top 10 (Plus 1) Soccer Watches In Honor Of The FIFA World Cup

With the FIFA World Cup still feverishly underway, I’d like to take a brief look at ten – well, eleven – of the most interesting soccer-related timepieces. Among these are the Audemars Piguet Royal Oak Leo Messi and Richard Mille’s RM 11-01 Roberto Mancini. Flip through the list and see which is your favorite.

Roger Federer explains the personal significance of these three Rolexes

Video: Roger Federer Explains A Few Of His Special Rolexes

Roger Federer is a long-time Rolex ambassador, and as such naturally owns a few Rolex models, both new and vintage. In this video, Federer explains the personal significance of three of his favorite Rolexes.

Jean-Claude Biver celebrating the 2014 World Cup

Goooooaaaaaallll! Hublot Colorfully Kicks Off With The FIFA World Cup

Soccer, football, footie. Whatever you prefer to call this sport, there is one thing that binds everyone who watches it: a passion so globally felt that there is no comparison.