Wayde van Niekerk wearing a Richard Mille as he wins and sets a new world record in the 400 meter final at Rio 2016

Richard Mille On 4 Athletes’ Wrists At The 2016 Rio Olympics

As a sports fan, I have been keeping track of what’s going on at the 2016 Olympic Games in Rio de Janeiro. What has really caught my eye thus far is the fact that there have been four athletes wearing a wristwatch while competing in their various events . . . and all four are wearing Richard Mille timepieces.

Alexia Masseron (far right),“Mademoiselle Diane par Longines,” most elegantly matched her outfit to the steel-and-diamonds Longines DolceVita she received; Eddie Peng and jury president former Miss France Sophie Thalmann awarded it to her

You Are There: The 167th Prix De Diane Longines In Chantilly, France

Horse racing is really about elegance – the way the animals move as they gallop, the dressed up day out for the spectators, and of course the hats. For many at Chantilly, the day is more about fashion in the grandstands than the jockeys and fillies giving it their all on the track.

Seiko World Time and Enicar F45 Incabloc chronograph , Lot 562 in Julien’s Auctions "Pelé: The Collection" auction

Julien’s Auctions Timepieces Belonging To Brazilian Soccer Superstar Pelé

Pelé, now 70, is considered the greatest soccer player to ever have lived. With the European Cup 2016 just weeks from its start at this time, what better time is there for Julien’s to stage this auction? And, truly, some soccer fans are going to make very lucky finds here.

The Artemis Racing America's Cup sailing team, which is sponsored by Ulysse Nardin, training in Bermuda

Understanding The America’s Cup Fascination With Time

The America’s Cup, the world’s oldest international sporting trophy, first became a serious topic in the world of watches back in 2003, when Audemars Piguet became the partner of Cup challenger ‘Alinghi.’ In this thirty-fifth edition of the America’s Cup, we see a number of watch brands involved aside from principal sponsor, Louis Vuitton. Beginning with Ulysse Nardin, the timing partner of Artemis Racing.

Panerai Luminor 1950 3 Days Regatta Flyback Chrono Titanio (Reference PAM 526), released in 2013, is a real head-turner

Dramatic Scenery On And Off The Wrist: Panerai Classic Yachts Challenge At British Classic Week

I have been an admirer of Panerai since the late 1990s, so getting a chance to go out to the Isle of Wight for the British Classic Week in Cowes, where Panerai is the time partner for the Classic Yachts Challenge, was a fantastic experience. I had the chance to see and photograph a number of recent Panerai releases in their natural habitat over the race weekend.

Caroline Wozniacki playing at Wimbledon

Rolex And Wimbledon: A Match Made In Traditional (Tennis) Heaven

“It’s wonderful that Rolex and Wimbledon have been partners for so long,” says Roger Federer, the greatest tennis player of all time and a Rolex ambassador. “They are both the perfect embodiment of grace and excellence.” Rolex And Wimbledon: there are few brands that fit so well together, emulating each other in a way – though a fully unplanned way – with their staunch holds on traditionalism and domination of their respective fields. Since 1978 they have transcended social, cultural, language, and even ideological barriers together.

Rolex Oyster Perpetual Explorer on Wimbledon-colors NATO strap at Wimbledon

Ace: A Rolex Explorer, Wimbledon, And The Maurice De Mauriac Lawn Tennis NATO Strap

Fans attending Wimbledon are ardent about the most important tennis tournament on earth. But aside from wearing a boring old tennis shirt – Wimbledon only allows white tennis clothes on court – how can you display your passionate spirit for others to see and engage with? A Wimbledon-themed NATO strap on a Rolex might be just perfect.

The Carrera Panamericana Begat The TAG Heuer Carrera

I thought that the Mille Miglia was absolutely crazy and was amazed that an event like that could be held at all. Only in Italy . . . or so I thought until recently when I learnt more about the insane Carrera Panamericana.

The now iconic TAG Heuer Monaco

Watchspotting At The 24 Hours Of Le Mans 2015 Starring Chopard, Rolex, TAG Heuer, Rebellion, And Franck Muller

The 24 Hours of Le Mans endurance race is legendary among motorsports enthusiasts, and I was overjoyed to have been Chopard’s guest during what is for many the most famous motorsport race in the world. At this year’s event I counted a great number of watch brands in attendance in some way including Rolex, Chopard, TAG Heuer, Rebellion, and Franck Muller.

The Chopard Superfast on the wrist of rookie race winner Nico Hülkenberg

Porsche Wins 24 Hours Of Le Mans 2015 And Chopard Presents Superfast Chrono Porsche 919 Jacky Ickx Edition

Chopard co-president Karl-Friedrich Scheufele loves Porsche. “We are one of the rare watch brands with a genuine connection to cars,” Scheufele sums up the ultra-successful weekend of the 24 Hours of Le Mans during which Chopard’s partner Porsche added to its mythos by winning the race a seventeenth time. “Not every brand can say that.”