Bulgari’s serpent theme, which began in the 1940s, has evolved into a creative symbol for the brand. Like a snake shedding its skin, since that decade dominated by war and recovery, the Bulgari Serpenti has metamorphosed, reinventing itself. However, the basic concept remains the same. In in both Greek and Roman mythology, snakes represented positive characteristics such as rebirth, healing, protection, strength, eternity, and seductiveness thanks to the elegance of the creatures’ soft, winding bodies.
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Entries by Sabrina Doerr
The panther is Cartier’s most famous animal. But why is this so, and how has this ‘beastly’ line managed to remain in the watch and jewelry collection for more than 100 years? A look at the relationship between Louis Cartier and “the Coco Chanel of jewelry” Jeanne Toussaint sheds some (spotted) light on the first watch design, the Art Deco painting that inspired the collection, and the popularity that propelled it.